Mom and yoga studio owner said connection, gratitude help during uncertain times – Health News Today
Burbank, who lives in Fargo with her husband and two daughters, owns a popular yoga studio, Mojo Fit, which has been offering a variety of classes to the community for more than six years. It currently has two locations — Mojo West and Mojo North.
This March, when the first coronavirus case was confirmed, Burbank made the difficult decision to close the gym to prevent the spread of the novel virus.
“We made the very difficult decision to close the studio prior to the official shutdowns on March 16, 2020. We had several classes on the schedule that were at full capacity. At the time, we felt it was the safest option for students and teachers to close doors,” she said.
While Burbank hoped the shutdown would only last 14 days, she knew it in her heart the doors would stay closed for longer.
“I remember tears streaming down my face as I drafted that shutdown communication to clients,” she said. “The studio has been a place of comfort, stress management and release for so many of the Mojo clients. I felt like we were leaving them when they needed us most.”
During the following months, Burbank, with her team of yoga teachers, transitioned their business model to virtual classes where they taught several classes a day. At the end of May, Burbank, following updated Center for Disease Control and Prevention guidelines, was able to reopen Mojo West and then Mojo North at the end of June.
“Now that we are open at 35% capacity, we continue with what we consider to be a hybrid studio model that is partial in-studio and virtual class offerings,” she said.
Besides the reduced capacity, Burbank said she and her team “has never cleaned so much in their lives.”
“I am hyper-aware of how close clients are to one another, and I have this nagging voice in the back of my head asking how long will this go on. I didn’t ever visualize Mojo getting into the virtual space, but today we are fully engaged in this hybrid business model,” she said.
Like many others, Burbank said her life has been turned upside down, and this summer many of her plans couldn’t go forward .
“There are some days that are really stressful and other days I’m grateful for the personal reset. Our two girls are thriving with less activities, and we are enjoying more time for free play as a family. Due to the current restrictions, both studio locations are maxed at a 35% class capacity,” she said.
Burbank said although the capacity restrictions cause a revenue decrease, on the positive side, she’s had the opportunity to spend more time on new client marketing.