DUBLIN, July 28, 2020 /PRNewswire/ — The “Global Dietary Supplements Market: Consumer Behavior Analysis by Countries, Buying Pattern Analysis, Demographics, Trends Analysis, Survey Findings and Results, Leading Companies and their Market Strategies” report has been added to ResearchAndMarkets.com’s offering.
The global dietary supplements market was valued at USD 163.1 billion in 2019 and it is expected to grow with a CAGR of 6.5% over the forecast period of 2020-2026.
The growth of the market is driven by the rise in awareness regarding preventive healthcare. In the past few years, the concept of preventive healthcare has come into popularity. As the name suggests, preventive healthcare focuses on the preventive measures for certain health issues rather than curing them when they occur. Moreover, the major media channels play an important role in spreading awareness about preventive healthcare. These media channels share information regarding preventive healthcare and products such as nutritious foods and dietary supplements. This, in turn, increases the demand for dietary supplements.
The author has published a comprehensive research study based on a survey conducted to analyze the buying patterns, consumer behavior and impact of pricing on buying decisions. The report also provides insights into the marketing strategies and steps were taken by the companies to retain their market position in the local as well as the global market. The study also provides insights into the factors affecting the buying decisions, consumer preferences, and the demographic factors promoting the growth of the products of the global dietary supplements market.
Diet plays a significant role in maintaining a healthy life. The nutrients from the diet are necessary to carry out the normal functioning of the body. Due to the change in lifestyle, the eating habits of people around the world have changed in the past few years. Many people tend to eat more convenient fast foods rather than homemade food. This change in the eating habits of the people affects their nutrient intake. The nutrients essential for the body, particularly the micronutrients are rarely found in fast foods. Lack of these nutrients in the diet causes micronutrient deficiency in the body.
Micronutrient deficiency can develop several symptoms including goiter, anemia, night blindness, scurvy, rickets, and dermatitis. To maintain the optimum level of nutrients in the body, people should consume nutritious foods containing all the essential nutrients. Many people consume dietary supplements to compensate for the lack of nutrients in the food. The dietary supplements come in different forms including pills, capsules, powder, and liquid. There are different types of available in the market including vitamins, botanicals, minerals, proteins & amino acids, fibers & specialty carbohydrates, and omega fatty acids.
The United States, China, and Germany among Top Markets for Dietary Supplements